MLM Success Secret - Do you have the wrong agenda?

Why do 90+% of all network marketers struggle, fail & quit? The #1 reason is (could be, what do you think?) they have the wrong agenda.

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Influence: The Psychology of Persuasion

I don't have all that many "must read" books for network marketers. This is one of them. Influence: The Psychology of Persuasion by Dr. Robert Cialdini.  

Dr. "Persuasion" is first and... a scientist. He may have his theories, but he runs out into the "field" and does the research to prove his points... one and all. The book is a fascinating read— a "must" read for a professional networker whose job it is to "influence" people and to influence his/her people to become better influencers themselves.

Here below from Wikipedia (hence all the hot links) is the "Reader's Digest" ver' of the Cialdini book's main points:

Cialdini defines six “weapons of influence”:

• Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1937.
• Commitment and Consistency - If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. See cognitive dissonance.
• Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments.
• Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents, such as the Milgram experiments in the early 1960s and the My Lai massacre.
• Liking - People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype.
• Scarcity - Perceived scarcity will generate demand. For example, saying offers are available for a "limited time only" encourages sales.

So, do have any of those "weapons" in your arsenal... and how often are your pointing & shooting them?

AND, there's lots to say about d. all the above— such as using the "Law of Reciprocity" when prospecting (asking them about their business and wanting to know more, and more, and more...) is the surest way to have them ask a you about yours— and... I will, in time.

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MLM Success Secret - "Treat your business like a... JOB."

You've heard this one ever since you first got involved. "Treat your business like a business." It's offered as one of the golden keys to success, one of the Top 10 fixes for a struggling direct sales network marketing enterprise. But what if it's NOT? What if the REAL solution for you was to ...

Treat your business like a JOB.

Heresy, I know, but... think about it, please, just for a moment, like you're doing an experiment.

Here's a 2:24 min clip from the recent Greatest Networker Tele-seminar on the subject:

To listen/download via the url: Click here.

So, let's say you got a job in the sales department of a local maker-of-whatever and what you had to do was to make at least 100 calls per day to "prospects" to sell your company's wonder widget to them. You were being paid $1000 a week.

Would you make those calls?

Sure you would— whether you liked it or not, no matter if you were comfortable or not, whether you felt like it or not, whatever the results. And you'd do that because if you didn't you'd get fired. Now, if you didn't get results after some period of time, you'd probably get fired for that as well, but in the beginning, if you wanted to get paid... if you wanted to "keep" your job... you make those 100 calls each day, because that WAS YOUR JOB.

So, what if you treated you networking business exactly the same way... what if you treated it like a JOB?

Pretend you are a business owner (that shouldn't be too hard) and you are hiring someone to work in your network marketing business. What's the "job description" for that employee? What would you tell him he had to do every day when he came to work? What specific daily/weekly tasks would you require she complete to earn her salary?

Write that all down.

Now, continuing with the "experiment," for the next week...

YOU do those things. Just adopt the mindset that you are an employee... this is your job... if you do not do it you'll be fired and you will NOT be paid.

(And make a note for yourself of what you would feel being fired and not getting paid.)

All this exercise is, is a shift of thinking, a changing your mind to learn if you would do things differently, perhaps breakthrough some of those things that were stopping you from doing what you know you MUST do to succeed in this business. (And you do know what to do— don't you?) Only for one week, treat your business like a job and "see' what happens.

Btw, this "Treat it like a job" is NOT my idea. I got it from a great interview Eric Worre did with Mike Dillard in his NetworkMarketingPro video series. (Incidently, Eric didn't create it either. he got it from Antinio Adair who who said something like, "If you can't treat your business like a business at first, then treat it like a job." Please watch the entire series. Mike Dillard's way of getting past his shyness on the phone and in face-to-face prospecting is priceless. The entire "uncut" session with Eric & Mike is here: NetworkMarketingPro w/Mike Dillard

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REPLAY of Secrets from The Greatest Networker Up Now

The tele-seminar Tuesday (August 25) night went really well. It was mostly a monologue of me answering questions submitted on the webcast page, but... good & cool stuff (and the feedback's been great). 

However the call went so long... and I'm such a dunce, because I'm more interested in giving useful & valuable content than making my "pitch"... I FORGOT to offer my offer. So... REPLAY link is below & my offer is...

If you "sign up" for the TGNWeekend Comes to You within the next 48 hours, I'll cut/take $100 off the price. You can learn about the six-session intensive tele-seminar here:

http://johnMiltonFogg.com/TGNWeekend/ComesTo You

My promise for TGNWeekend and TGNWeekend Comes to You is to help you...

Build a bigger & better business quicker. . . bring in more & better people. . . make more money & a greater contribution. . . and have fun doing it all.

Here's that REPLAY link. http://JohnMiltonFogg.com/Audio/082509TGNTeleseminar.mp3 (Actually a cleaned up edited version, still 1:24 long...)

There are also some links for free stuff right on the web page, so don't miss them...

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PS. Yes, the call last night was an educational "sales pitch" The best way I know to interest you to get involved in TGNWeekend and TGNWeekend Comes To You is to give you all I have, no strings, no holding back. So, that's what I did on this Call.

 

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USING The 5 Right Questions (a real-world example)

This video is an illustration of the 5 Right Questions in action. I want you to "see" how the questions are used in a real-world business example. This one is about Peter (from TGNWeekend) and a problem he was having with the business-building "system" his upline was using. Peter was completely focused on "What's wrong?" with the approach and he wasn't getting anywhere near solving his "problem." By using the 5 Right Questions and looking instead at what was right, Peter revealed what was missing in the system for him and what he could "put in place" that would have it work for him in the best way. Here:

And please, if you've the time, a request; Please go to YouTube (just click the link to go there) and give the vid a Rating & Comments. That would be most helpful.

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The 5 Right Questions on YouTube Video

Yeah, yeah... I am pounding "The 5 Right Questions." If you knew how powerful they are... Okay, perhaps I'm pushing too hard. It's just that I've learned how truly transformational they can be in every aspect of your life. so, please indulge me in my passion & purpose to have you understand and use these powerful tools for transformation. (Of course I can "help myself," but I don't want to.) Here:

And if you've the time, a request; Please go to YouTube (just click the link to go there) and give them a Rating & Comments. That would be most helpful.

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What's Wrong With My Network Marketing Business?

This is a recycled article/post. I'm putting it up here, now, because of its looming importance. Read it again and again (pedantic, I know and... sincere & serious) please. When you master "The Five Right Questions" Yours is the Earth and everything that's in it, And - which is more - you'll be a Man my son! (Sorry ladies. Got carried away by the IF-iness of it all...)

What's Wrong With My Network Marketing Business?
Network marketing is "The most remarkable form of free enterprise ever created," yet for more than 60 years, well-over 90% of all those people who got involved have struggled, failed and quit—most within their first year. Why? It's not the fault of the business model itself nor the people themselves. Fact is, it's something else...
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"What wrong with my network marketing business?" is the question itself.

When people and their enterprises are constantly focused on "what's wrong?" the creative energy required to sustain life and work is draining, and with it the Freedom, Growth and Joy all human beings aspire to experience and express through authentically living their lives and pursuing their dreams. We have created a "negative world" (and not just in network marketing). Wherever we turn and look today, we see examples of the dissatisfaction and deterioration of the quality of life and work.

In this negative world, The Second Law of Thermodynamics (the tendency for all matter and energy in the universe to evolve toward a state of inert uniformity, i.e.; death) rules... the Life Force (energy) of everything and everyone is running down, dissipating, diminishing. The Law of Attraction — Like Attracts Like — brings even more negativity... more of what's wrong and what is not working. It is an endless downward spiral...

What is required to change this State of Being — for the planet and each one of us in our day-to-day life and work — is a 180 degree SHIFT of focus with our minds from "What's wrong?" to "What's right?" From draining energy to building our individual and collective creative energies...

Why ask "What's Right?"
In order to get a principle to work in the way we require it to, we must observe its action when it is working spontaneously in this particular direction. We must ask why it goes in the right direction as far as it does--and having learnt this we shall then be able to make it go further.

The law of flotation was not discovered by contiplating the sinking of things, but by contiplating the floating of things which floated naturally, and then intelligently asking why they did so.

The knowledge of a principle is to be gained by the study of its affirmative action: when we understand that, we are in a position to correct the negative conditions, which tend to prevent that action.
-- Thomas Troward (1847-1916)

These "Five Right Questions" you are about to learn were pioneered by the work of Kurt Wright and detailed in his landmark book Breaking The Rules Removing the Obstacles to Effortless High Performance. (You can purchase the eBook with that link for $11.95 — on of the best 12-bucks you'll ever spend.) They represent nearly 30 years of on-the-field research in Corporate America into what human beings are like when they are at their creative, productive, fulfilled BEST. They are a power-tool you can all use to make the shift from negative struggle into positive creativity.

When understood, internalized and integrated into your daily conversations through practice and repetition... these questions unite the vital partnership of our head-and-heart (the rational/analytical "conscious" mind and the intuition/imagination/spirit), resulting in a constantly increasing creative energy for accomplishment and the fulfillment of your Passion and on-going Life Purpose.

They will also result in the disappearance of the draining, repetitive negative symptoms of constantly focusing on "What's wrong with network marketing?" (or "What's wrong with MY network marketing business?") causing a reversal of fortunes you would not have believed possible before.

—————————————————————

The Five Right Questions

1. What's right...?
This question (formed by the conscious mind) instantly focus on the positive and productive (away from the negative and deconstructive)... engages the heart (intuition and imagination and spirit) and is energy-building (rather than draining)....

2. What makes that right...?
With this second question, we are discovering Values, what is really most important... transmuting the "data"— the factual answer to the first question— and evolving that by getting to the "essence", thereby turning facts into knowledge and wisdom. This is alchemy. This is the child's "Why is the sky blue?" question. This question strengthens and raises the vibration.... and we're ready to move on to the next question, which demands even greater creative energy to explore...

3. What would be ideal...?
Here, we begin to pursue the possibilities.... We have ventured into the domain of "What you don't know that you don't know...." This is the Visionary question, engaging the Intuition and Imagination and moving beyond the limits of the rational mind... and it is directly linked to the power of the Pleasure and Passion of your Purpose....

4. What's missing, which if it was "in there" would bring about the ideal....?
This question explores and articulates the exact size and shape of the hole(s) in the Vision (Ideal) that need to be filled to bring the picture (image: as in imagination) of what's possible into being... what's required to complete our Ideal. Built on the growing energy of the first three questions, it transcends the mental-judging of "what's wrong?" and literally gives direction to Creation itself. Without this step, we almost always get square pegs for our round holes....

5. What will it take to put in what's missing... to bring about the ideal...?
The Question that leads you... "What will it take to ______________ (filling in the blank with the Vision of the Ideal) for the highest good of myself and all concerned...?" This is the Visionary's request for Inspired Action....

"What's wrong with my network marketing business?" is no longer the proper question to ask. Asking "What's right with my network marketing business?" will open up whole new vistas of creativity and positive results. Try it... just as an experiment... and notice what begins to happen for you.

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What's wrong? What's right?

You can change the outcome of any initiative by asking "The Right Questions." It's the easiest way to transform problems into opportunities. What questions are you asking?

From a talk I gave in Moscow along with the most beautiful and inspiring translator in the world (my wife, Katyusha). Hair is shorter now— mine. Message is the same and it's one of the fundamentals of the teaching & coaching I do in TGNWeekend and TGNWeekend comes to you tele-seminar (only we dig deper)

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I'm bringing the "life-changing" TGNWeekend to YOU

I promise to help you build a bigger & better business (the right way for you)… do that quicker… bring in more & better people… make more money and a greater contribution… plus have fun doing it all.

This September 15, 16 & 17 (Tuesday, Wednesday & Thursday) and the following week 22, 23 & 24, the life-changing "break-through" Weekend with The Greatest Networker in the World will COME TO YOU in the comfort of your own home-office via tele-seminar & simulcast on the web.
Hi, this is John Fogg.

TGNWeekend is the work I love most. "John at his best," so I've been told (and I agree). In conversation, up-close & making it personal, digging down deep. Sharing all I've learned in the past 20 years and exploring "What you don't know you don't know" with you.

TGNWeekend is all about "Growing your business by growing yourself." Inform Involve Inspire. Me under-promising & over-delivering for you.

BUT… I heard from so many people who wanted to come to TGNWeekend, but couldn't: "Same time as the company convention… Kids are just going back to school… Not able to be apart from the family that long…" And there's the money; $3500 plus-travel-plus is more than a stretch for some. Excuses? Perhaps, and very "real" for those folks.

As good as being there live? No.
A good second best? No.

Much better than second best. Much!

As soon as your application is accepted you'll get your invitation AND access to the Private Mentor Forum. You'll begin the pre-Seminar reading & listening study (there's about 30 hours of same) and you'll be welcome on the weekly TGNWeekend Coaching Calls. Fact is, all of that alone is worth more than you'll invest in the six-session tele-seminar. So...

You can learn all about it here: TGNWeekend Comes to YOU.

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Famous Failures

As said on the cover of the "superb" book Go For NO! "Yes is the destination. No is how you get there." Failing forward indeed.

Famous Failures - Bluefish TV

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9 Coaching Tips – from Coaching For MLM Leaders

NOTE up front: This is an "edutisement" or "adverlearning"... one of those deals where you get some valuable & useful free stuff in the hopes you'll be compelled to purchase the whole thing. (Just so you know.)

I am convinced the in Direct Sales & Network Marketing, a Leader is a Coach. A few years ago, I set out to interview the men and women I considered at the time "The Greatest Coaches in the [Network Marketing] World." Coaching For MLM Leaders is the result of that effort.

The eBook was taken from interviews and group calls that were part of a $3000 six-month Mentor Program. The "Master" Coaches are: Terri Levine, Brian Klemmer, Richard Brooke, Dr. Carol McCall, Tom "Big Al" Schreiter, Bob Proctor, Teresa Romain, Sharon Wilson & me, John Fogg.

I'm happy to say it is THE best book on Coaching in the business... and I say that shamelessly, because to my knowledge, it's the ONLY book in the business devoted solely to Coaching Network Marketers. This eBook is required study for participants before they arrive for TGNWeekend

The "Try It" and learn if you like it comes before the "Buy It" offer at the end. Whether you do that or no, there's great stuff to follow. Please, let me know what you like best about Coaching For MLM Leaders and why?
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Coaching tip #1
Be a blank canvas
by Terri Levine

The first thing you need to do is close off the conversations in your mind. I'll share with you the way I do this, and I do it very quickly. Before a client or player starts to speak, I close my eyes and I stop my self chatter, stop what is going on in my own head. I just say to myself, "Get present."

Sometimes, with new coaches, I actually teach them what I call a "clearing the canvas" exercise. I take them through closing their eyes, relaxing their bodies, and then seeing a blank canvas. That way, I have them allowing the person they're coaching to paint on that canvas while they stand off to the side watching. When
I close my eyes, that's what I do: I tune in with my heart, so I can watch my people fill in the canvas.

Coaching tip #2
Giving and getting feedback
by Brian Klemmer

I recommend that you phrase your feedback in terms of three things: what worked, what didn't work, and what's next. That will keep you moving in a forward direction.

Say you just did a coaching call. First, tell me what worked about it. People have a hard time seeing what worked. They worry about everything that DIDN'T work. So first, tell me what DID work.

Then tell me what didn't work. Some people will not look at what didn't work. There's no fairer way to gauge anything than by results.

So tell me what worked; tell me what didn't work; and then ALWAYS, tell me WHAT'S NEXT. Where do we go from here? That will keep you moving in a forward direction.

Coaching tip #3
It's about interpretations
by Richard Brooke

I've often found that the purpose of the coach is to be able to show the lack of action. The action that goes in the wrong direction, the dysfunction, or the misguided interpretations. If you can show your players those in a way that they GET it, then they don't want to reproduce that. And I don't mean the result: I mean, they don't want to reproduce the path that got them to the result.

It boils down to our interpretations. They are what cause you and me to act. If we have the right interpretations, the right pictures in our minds about what we expect the outcomes to be, we act, and act powerfully.

Coaching tip #4
The standard of excellence
by Carol McCall

The intended result for every coaching session is always for the coach to hold the client or the player to his or her excellence. Not to the coach's standard of excellence, to the player's standard of excellence.

When you hold the player to his or her standard of excellence, that's the only role you need to play as coach. So it's useful to ask, "What is your standard of excellence? What do you hold yourself up to?" and have the player tell you what his or her standard of excellence actually is. Then, that's what you hold them to.

You can even refer back later on and say, "You said that this is your standard of excellence, and I'm here to support you to live up to that, or to play up to that, or to swim to that, or to produce to that. These are your standards of excellence and that's why you hired me." That's the intended result of all coaching sessions.

Coaching tip #5
Need versus want
by Tom Schreiter

As far as telling people what they need to hear, versus what they want to hear, I have a lot of trouble with that.

When you tell people what they need to hear, often they don't hear it, and all you've done is aggravate them-- which makes it more human. We can be brave and do it, and not worry whether people like us, but the bottom line is, are they going to hear it and get it?

My strategy— which is probably not as effective as it should be— has always been to give them something they WILL hear, rather than giving them what they NEED to hear, and then make tiny adjustments on the way instead of in one big massive step. Some people with a background in psychology who understand how people think could probably move them from one step to another very, very quickly. I don't have that skill, so I just deal with the skills I do have.

Coaching tip #6
The coach's way
by Bob Proctor

The biggest hurdle a person has to get over, if they're being coached, is to accept the fact that you've got to do it the coach's way.

People want you to coach them their way. But I can't coach you your way. Your way is producing the results you're getting, the results you say you don't want any more. If I coach you your way, then I become your assistant— and we both get the same results that you're now getting. I can only coach you my way; that's the only way I know....

Coaching tip #7
Coaching a team
— John Milton Fogg

You have to get everyone's arrows pointing in the same direction. Imagine diagramming your team. Picture it in terms of a compass. You have somebody whose arrow points north, somebody else's going northwest, somebody else's going southwest, somebody else's going west, east, southeast, everyone's arrows pointing in different directions. It looks like a star cluster or an amoeba.

Now— imagine all those arrows pointing IN THE SAME DIRECTION. Which one of those diagrams pictures an entity with real power? Which entity can move with velocity?

Creating that alignment is what makes a team work. No matter whether it's network marketing, a corporation, a small business or any level of sports team to be an effective team, you need to create that alignment.

What creates that alignment is shared values and a shared vision. A leader's or coach's job is to bring out that vision so that people can align with it— because once you have all those arrows going in the same direction, NOTHING can get in your way.


Coaching tip #8
Helping versus empowering
by Teresa Romain

For me, HELPING people implies that something's wrong with them, that they're not capable, that they need to be fixed. EMPOWERING people starts from seeing that they're already powerful. Sometimes it's just about having them get their power. Not that they need help, but that you get to bring forth that which is already within them.

I think that's how I coached kids. It was about learning the skills, but for me, it was always about having them feel good about themselves in the process. Again, empowering themselves: Be excited, have fun in the process. That was part of it for me.

Also, I have always been able to take something that I've learned and communicate or demonstrate or explain it in a way that's simple, that people can relate to it, that they can get. And I won't give up on people.

Probably the most important quality of a coach, which I think all coaches have, is to love people deeply. I'm not afraid to let how much I care come out, how much I love them, how much I believe in them. My heart has to come out for me to be a powerful coach.

Coaching tip #9
Managing the energy
by Sharon Wilson

The core of my coaching now has evolved to helping a client to learn-- or in most cases UNLEARN-- how to manage the energy of their thoughts, feelings, words and actions, and how all four need to be aligned.

First the coach has to be managing her/his own energy. You can't BS that! SO, you have to do the "work" of managing and it is something you have to be committed to FOR LIFE. At first, managing your energy can be a pain. But then you really get that you have CONTROL, that by managing your energy you have the KEY!

By learning how to "detangle the energy " for ourselves and assisting our clients in doing so, we can move towards shifting the vibrations from lower energies to more highly vibrating energies and also the overall energy frequency of what we are emitting. This then results in us not only taking the actions that feel best and will produce the most tangible results, but amazing synchronicities, chance meetings, etceteras, which all support our desires
______________________________

Coaching For MLM Leaders is a 147 page eBook that comes with four additional (approx 16 pages each) Special Reports as a bonus. It costs $47. Click the link above if that's of interest to you.

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