You've got to treat your business like a __________.

(Fill in the blank)

You've heard that one ever since you first got involved. "Treat your business like a business." It's offered as one of the golden keys to success, one of the Top 10 fixes for a struggling direct sales network marketing enterprise. But what if it's NOT? What if the REAL solution for you was to ...

Treat your business like a JOB.

Heresy, I know, but... think about it, please, just for a moment, like doing an experiment.

Let's say you got a job in the sales department of a local maker of whatever and what you had to do was to make at least 100 calls per day to "prospects" to sell your company's wonder widget to them. You were being paid $1000 a week.

Would you make those calls?

Sure you would— whether you liked it or not, no matter if you were comfortable or not, whether you felt like it or not, whatever the results. And you'd do that because if you didn't you'd get fired. Now, if you didn't get results after some period of time, you'd probably get fired for that as well, but in the beginning, if you wanted to get paid... if you wanted to "keep" your job... you make those 100 calls each day, because that WAS YOUR JOB.

So, what if you treated you networking business exactly the same way... what if you treated it like a JOB?

Pretend you are a business owner (that shouldn't be too hard) and you are hiring someone to work in your network marketing business. What's the "job description" for that employee? What would you tell him he had to do every day when he came to work? What specific daily/weekly tasks would you require she complete to earn her salary?

Write that all down.

Now, continuing with the "experiment," for the next week...

YOU do those things. Just adopt the mindset that you are an employee... this is your job... if you do not do it you'll be fired and you will NOT be paid.

(And make a note for yourself of what you would feel being fired and not getting paid.)

All this exercise is, is a shift of thinking, a changing your mind to learn if you would do things differently, perhaps breakthrough some of those things that were stopping you from doing what you know you MUST do to succeed in this business. (And you do know what to do— don't you?) Only for one week, treat your business like a job and "see' what happens.

Btw, this "Treat it like a job" is NOT my idea. I got it from a great interview Eric Worre did with Mike Dillard in his NetworkMarketingPro video series. (Incidently, Eric didn't create it either. he got it from Antinio Adair who who said something like, "If you can't treat your business like a business at first, then treat it like a job." Please watch the entire series. Mike Dillard's way of getting past his shyness on the phone and in face-to-face prospecting is priceless. The sequence that covers that is here: http://budurl.com/NMPRODillard2.

Thanks.
I appreciate you.

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Comments

[Susan Davis]

Thanks for the share John.... great stuff!