Lifestyles (remember that). I've been in-search-of those
things that are "classic" and still (and probably always
will) apply for my TGNWeekend. I re-read it. NOthings
changed for me (from 10 years ago). You?
Please, let me know...
Relationship, Friendship, Partnership & Leadership
by John Milton Fogg
____________________
I'm on a jag… a tear… a recurring rant. I keep coming back to this one idea and simply cannot get it outta my head/day and night/night and day…. It's like that- just like that- like that soon-to-be if not already over and over and over silently sung song that the sinister singer with-in will not stop singing!
It's maddening.
F is for Friendshipping.
P is for Partnershipping.
L is for Leadershipping.
So tell me I'm wrong. Okay. Fine. You're coming along great with your life-coach (therapist) and you don't do that anymore. Fine. Tell me I'm "mistaken.""As Network Marketers, you're in the Relationship business. That's what you do for a living- you create and maintain Relationships. In this business, that's JOB #1. And as I've said before, you grow those Relationships into Friendships. When you take those Friendships into Partnerships, we call it Sponsoring. Then you transform your Partnerships leveraging them into tens, hundreds, even thousands (if you're very good) more Partnerships to create a Network Organization and you do that with Leadership."
I mean, prospecting is all about getting into Relationship— yes?
Gotta' be. Build rapport. Ask questions. Reveal their dreams and aspirations— their why. Person to person. Mano a prospecto. Like (or as) I said, Relationshipping. Network Marketing IS the Relationship business.
I know I've got this first one right.
Any argues from you…?
Good.
Friendshipping:
(Just to let you know, I'm sure this is right, too. And I do so love being right 8^)
If you were opening a restaurant business or beauty salon or bike shop, who would be your first customers? Think back- MCI: friends and family- right? (Family; friends by virtue of birth.) We want our customers to be our friends. We want our prospects to be our friends. We want our distributors to be our friends. What are you doing; recruiting your enemies, hated high school history teachers, wicked Stepmothers? Nah.
The only reason to approach those strangers in the cold market is 'cause you've run out of friends- or they've run out of you. Hey, no more friends… NFL, no friends left? Get new ones.
This is Network Marketing. You don't have to work with people you don't like. You do not have to prospect and sponsor people you don't want to. And you really only want to walk the beaches of the world with people who are your friends- don't you?
Yeah, Friendshipping is right, too.
(Told ya'.)
Partnershipping:
Prospect: "Why are you asking me all these questions?"
Prospector: "I'm a Network Marketer. Keeping my business successful depends on finding bright, ambitious, caring and sharing, authentic and exceptional people and having them become my new Business Partners. I was trying to find out if you were one of those people."
Once you've made a Friend of someone it's easy to offer him or her the opportunity of Partnership. "Hey, friend. Will you take a look at my business and tell me what you think?"
And you cannot succeed in Network Marketing without a whole boat-load of Partners- customer/partners, your upline partners, downline, cross-line, all the guys and gals back at the home office... in partnership with you.
Network Marketing is the least do it yourself business in the world. You simply can't— do it yourself— here. Go ahead; sponsor you and you sponsor you and you sponsor you…. Partnership, and lots of 'em, is and are required.
Leadershipping:
Now nobody's gonna' argue with this one- right? Speed of the Leader, speed of the pack; Leaders showing the way; Leaders on stage getting awards; and on it goes.
Yup, Leadership is in there like Prego (used to be).
What else is there…?
Really, what else do you do? What else do you teach and train your people to get out and get good at but these four things?Relationshipping, Friendshipping, Partnershipping and Leadershipping.
They're Network Marketing's Four Horseman of the Acropolis… or is it Apocalypse … Okay. Fine. It's Notre Dame.
That's why Personal Growth and Development gets such center-stage attention in this business. It's how you have people get good at all this shipping stuff. And they've got to get good at it and you've got to get good at it, because….
(Again, I quote me:)
As said, I wrote this 10 (+ ?) years ago, B4 Web 2.0. Funny how the game has changed so much, but some things... 8^)"Network Marketing is all about Personal Growth, because it is a Shipping & Receiving business. It's Relationshipping, Friendshipping, Partnershipping and Leadershipping, and when you do those well and rightly, you Receive (amongst many other things) a check. The better you are at all that "shipping" the more receiving you'll get to do and the bigger your check. That's just the way it is.
Let me know what you think & feel & value most about this piece.
Thanks.
I appreciate you.
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I learned this from you a long time ago and in just the last 2 weeks had this Shipping and Receiving conversation with 2 up and coming Leaders (not even in my organization). I told them both that they needed to look you up and ask you to tell them more about the Shipping business we're in.
Fun!
Karen
Posted by: Karen Umstattd | July 09, 2009 at 13:50
John,
I have just re-entered the field and enrolled a new to net working person with a lot of excitement. This article is right on time. THank you.
Bob Stith
Posted by: Bob | July 09, 2009 at 20:37