Public Enemy #2

I usually say this or that is the second this or that because I don't know what the first one is. Not this time, MLM Public Enemy #1 is Dishonesty in all its 57 flavors. Next in line is Hype.

More people in and out of the biz have led and been led over the cliffs of Hamelin to drown the Weser River than any other single factor (again, save PE#1).

Hype is unbelievable, just not credible, beyond amature (a high calling) down to hucksterism and snake oil bullshatan.

The best this... most explosive that... extraordinary whatever. People's crap meters bury the needle on high (as in stoned drunk) when they hear it... UNLESS you can back it up— with specifics.

I say "Network marketing is THE most remarkable form of free-enterprise ever created," AND I back it up. Wrote (edited) a whole book about it. Cited over 50 people's direct experience, success and stories.

There's a big dif' between excitement and hype. Here:

ex•cite (≤k-sht2) v. tr. ex•cit•ed ex•cit•ing ex•cites 1. To stir to activity. 2. To call forth (a reaction or emotion, for example); elicit: odd noises that excited our curiosity. 3. To arouse strong feeling in: speakers who know how to excite a crowd. See note at provoke. 4. Physiology To produce increased activity or response in (an organ, a tissue, or a part); stimulate. 5. Physics a. To increase the energy of. b. To raise (an atom, for example) to a higher energy level.
[ Middle English exciten from Latin excitEre, frequentative of exciTre ex- ex- ciTre to set in motion; See kei- 2  in Indo-European Roots.]

hype 1 (hhp) Slang n. 1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial. 2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" Saturday Review 3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as ‘Restaurant City, U.S.A."  New York 4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies"  Joel Oppenheimer v. tr. hyped hyp•ing hypes 1. To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.
[ Partly from hype a swindle (perhaps from hyper- ) and partly from hype(rbole) ]

Please, BE excited— excitement sells, moves mountains, motivates, is contagious— but cut and can the hype. Hype kills any and all things "sincerious."

Thanks.

I appreciate you!

 

 

 

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