Marketing: What's Your Promise and Purpose?

Alex Mandossian (that name link is to his weblog, which is a worthwhile resource of what's new and working with Internet marketing according to Alex) is a marketing guru... specifically now, though not exclusively, a teacher and guide in spiritual and philosophical matters of marketing on the Internet. He's put together a couple (meaning two) videos that are very well worth learning from. Although they are focused on books and info sites... what you glean from them can be applied to ALL kinds of marketing messages from headlines and first sentances to any overall marketing strategy.

One part I appreciated most was that the promise of your book or info product is not the title... its the subtitle. Alex calls it the verb or what your book or info product “does” for your audience. The name is the noun. Interesting watch (also fun to figure what Alex, who you know knows, is doing with his own videos... why in a park, with sun glasses, kids...) here: Promise and Purpose.

Thanks.
I appreciate you.

Please recommend this post to others:

Comments

[g]

Flimsy excuse to post, but it does add value and I do need the publicity, so here goes...

Whilst no fan of Mandossian's entirely gauche over-the-top 'look at me, I'm wunnerful' bio... (compare that link with the gently self-effacing charm of Cool Hand Luke's 'We're successful because we don't take ourselves too seriously.), the man writes some good stuff.

Before moving on, lesson #1 here is: 'to impress, don't try to' - an example of which is your own relatively understated and altogether more intelligent 'For more than 20 years I've been an editor, writer, speaker, mentor and coach.' Good man.

As you linked to his weblog, the current entry 'Who Knows You? (The Power of “Connecting”)' is highly worthy of mention...

In it, Mandossian makes the worthy point 'not all connections are created equal - your success is significantly determined by the quantity of quality people who you know and who know you'.

Cue lesson #2... That's something too many NM-ers sadly miss in their drive-by efforts to 'teach the world to sing' [obscure reference to long-forgotten '70s Coke commercial] and recruit 'any & all' with the typical 'never mind the quality, feel the width' approach.

Upping the ante for lesson #3 (and all these 'lessons' are 66-99 air-quotes), it also provides an in for me to again rather-gratuitously link to more of my own stuff - my own current entry 'Who loves ya, baby?', in which this clip from favored slaphead Seth Godin is apropos: 'The goal is that you're well known. Connected. A click away. I wonder if there's a more useful measure: who trusts you?'.

Thankyou and good night. ;-)