Marketing noise...

If you were a "straight world" marketer what would be one of your biggest challenges today? Getting your message heard amidst all the "marketing noise". Here, from marketing guru, legend, icon, et al, Dan Kennedy:

"Marketing Noise", which is a catch-all term representative of the tremendous amount of marketing going on all around us.....

It's everything from billboards, car and truck signs, bus bench signs, displays and signage in stores, flyers stuffed in bags, flyers under windshield wipers, direct mail, brochures packed in with purchases, brochures in with credit card and utility bill statements, radio commercials, TV commercials reduced from sixty to thirty seconds, telemarketing, personal selling, cable TV shows that are really commercials, ads in magazines and newspapers.

It's even the mountain of emails that you are undoubtedly receiving every day in your inbox, if you are reading my Success Marketing Strategies.

It's a fact:

The average adult consumer is presented with more opportunities to spend money today in one 4-hour period than he was in thirty 24-hour periods just a decade ago.

There is a mammoth amount of marketing noise bombarding the consumer every day that is vying for his discretionary income and his credit....

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So, how, Dan asked, to cut through all the marketing noise like a warm knife through butter?

My answer: Relationship marketing. Word-of-mouth marketing. Referral marketing. P2P—Person-to-Person marketing. A rose by any other name: Network marketing.

It's one more powerful reason this business you and I are about is so remarkable.