'Fatal,' says It's time... author Kathi Minsky, 'and that's the absolute truth.' More...
People can kill their business instantly, or watch it die a slow death as a result of failing to carry out one or more of these three simple principles and practices in their business.
Sounds pretty serious, doesn't it?
Here's the good news. They are easy to solve, once you recognize what is absent in your process.
Can it be this simple to pinpoint exactly what is slowing your Team's performance?
It may seem obvious, yet many Leaders are failing in one, two or all three.
Let's examine the 3 Fatal Flaws in any Network Marketing businesses.
And Ms. Minsky goes on to do so here:
THE 3 FATAL FLAWS OF NETWORK MARKETING
Network Marketing is a business, and just like any business, communication is the lifeline. Duplication is the key to growth in Network Marketing and training is the key to duplication.
Kathi Minsky
868 words | 5 pages »
'Remember,' Kathy concludes, 'any one of these three FLAWS can be FATAL to your business. Don't make the mistake of thinking that you can be good at two of the three areas and be weak or poor at another.' And she goes on to say...
The GOOD NEWS is that good communication has never been easier to provide than it is today.
The GOOD NEWS is that we can create duplication by developing a simple process that everyone can do.
The GOOD NEWS is that training tools are easy to develop and disseminate using today's Internet tools.
The BEST NEWS is that the 3 fatal flaws are easy to avoid when you know what they are and what to do!
So, do you know what to do...? That's what there is to do, and, It's time...
We'll help all we can.
It's time...
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So what are the three "fatal flaws"?
Perhaps I am dense. Most likely so...
Posted by: Kim Klaver | June 26, 2006 at 01:34
Having the last name Fogg, I'll not touch that 'dense' bit :-) The three flaws are: communication, duplication, training...
And my density of the day was not wiring the PDF and links and Resources page. My bad. Sorry. Now right.
Posted by: John Fogg | June 26, 2006 at 07:24
Communicate about crap and it's still crap.
Duplicate crap...
Train about...(you get the picture)
You could spend a lot of time communicating well, providing stellar training and duplicating the whole process, but if you are communicating, duplicating and training about "crap" you will still fail in Network Marketing.
I thought we were beyond this. I was taught to plug into training, communicate and duplicate in Amway circa 1992 and most of the associates that did those things, including me, lost money.
Posted by: Ty Tribble - MultiLeveler | June 26, 2006 at 11:27
I thought we were beyond this...
Beyond 'what' Ty...? And, as always the old software line applies: GIGO
Posted by: John Fogg | June 26, 2006 at 13:20
"We" have been talking about training, duplciation and communication since the early 90's (and probably earlier).
Where did that lead us?
In my opinion it lead us to duplicating crap, communicating about crap and training methods that promoted crap.
It is a disservice to tell a new Network Marketer that the fatal flaw in Network Marketing is duplication, when so many people fail by duplicating, communicating and training about the WRONG things.
Posted by: Ty Tribble | June 26, 2006 at 15:58
Ty wrote >> It is a disservice to tell a new Network Marketer that the fatal flaw in Network Marketing is duplication, when so many people fail by duplicating, communicating and training about the WRONG things.
Do you really think Kathi is speaking about doing these three things in a 'crap' (as you say) way...? Are not these three things (done 'authentically, intelligently, sensibly') required to build a successful business...?
I get the GIGO (Garbage In Garbage Out, just in case...), but I guess the being dense bit is catching today, 'cause I don't get what you're saying, 'cept there goes another baby out with the waste-water:-)
Posted by: John Fogg | June 26, 2006 at 17:25
John,
I think Kathi is talking about what she thinks are the fatal flaws in Network Marketing and I simply don't agree with her.Isn't that what this project is all about? If I was not authentic, I would roll over and be a nice little MLMer, agreeing with everyone and happily promoting the industry no matter how many people get screwed.
Kathi is saying the same things that I was taught in 1992 and most of the people that followed those principles were losing money.
Why?
Because the system they (we) were all following was failing.
I'm not saying Kathi is promoting crap, I am saying that the fatal flaws in Network Marketing happen before duplication, communication and training ever come into the picture.
It's all about the what. WHAT are we duplicating, communicating and training about? The "whats" have the potential to be the true fatal flaws in our industry.
I have seen a lot of people duplicating a money losing proposition in the last 15 years, and they duplciated really well.
Duplication was not the problem. The problem was "what" they were duplicating.
Just my 2 cents.
Posted by: Ty Tribble | June 27, 2006 at 01:16
Tyler wrote >> I think Kathi is talking about what she thinks are the fatal flaws in Network Marketing and I simply don't agree with her. Isn't that what this project is all about? If I was not authentic, I would roll over and be a nice little MLMer, agreeing with everyone and happily promoting the industry no matter how many people get screwed.
Dear man, of course I applaud your being authentic, as am I when I keep going back and pointing out what Kathi's wrote is/was, and that it's a good thing, and I am loath to lose good things.
As I read Ms. Minsky, I get that NOT focusing on communication, duplication and training are a fatal flaw. One of those bits gone missing, and your business-building suffers. I strongly suspect that 100 percent of all postmortems on the 95 percent who fail in this business shows a lack of one or more of Kathi's three. Seems a sensible point to me and that is what I do not want lost. I'll wager that in your business Ty, you include those three things all the time— yes?
That said, communicate junk, train junk and you will duplicate junk (your point, again— yes?). For certain and sure. But it is not the three things that are something to get 'beyond'. Those three things are something to GET. What needs beyonding is the junk.
Now, Mr. Tribble, get me your essay .
Posted by: John Fogg | June 27, 2006 at 06:36
John,
I sent the essay on June 6th. I will resend it.
Kathi's points are absolutely sensible and I don't want to minimize the importance of what she is saying. I just think it's cart before horse if we are describing THE 3 fatal flaws in our industry.
This wouldn't be any fun if we all agreed on everything. It is cool that we can all get together and come to an understanding that our industry has some things to change.
I appreciate the forum and I am honored to be a part of it and I hope that Kathi doesn't take offense to my comments.
Posted by: Ty Tribble | June 27, 2006 at 19:49
>I hope that Kathi doesn't take offense to my comments.
And what if she does? What's wrong with personal opinion honestly and constructively expressed?
Besides, if this business needs one thing above all else it's a dose of 'don't even bother getting defensive - just check your lies at the door and see what new information is available by listening'.
The whole basis of 'authentic' is unshackled, uncensored and uninhibited dialogue. So a big 'yay' to those whose word choice is as honest as their opinions.
Posted by: gulliver | June 27, 2006 at 20:39
"...and I hope that Kathi doesn't take offense to my comments."
And if Ms. Minsky did 'take offense', that would be fatal flaw number... ah... 17... (if I remember my list of flaws correctly).
BTW, is stubborn a fatal flaw...? If so, I think we three may soon be dead.
Posted by: John Fogg | June 28, 2006 at 07:16
>I think we three may soon be dead.
So, I've no need to wonder about what you and I will be speaking later today. ;-)
Dead? If we are, then it'll have at least been honorable.
Godin recently remarked: 'sometimes the people who succeed the most are the ones acting the way we'd least like them to'. Hhhmmm... helping raise awareness of practical and positive counters to that is why I'm here.
The old man, David Ogilvy:
'Our business needs a massive transfusion of talent... and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.'
Kawasaki:
Cogita Differenta.
And Apple's Jobs:
'Differentiation is all about being extreme... and creativity comes from unlikely juxtapositions. You have to be open to weirdness, eccentricity and difference. Expose yourself to the best things humans have done and then try to bring those things into what you are doing.'
Unless we're aiming for the eggless omelette (and in view of the 'no holds barred denouncement' nature of this project, we can't even begin to consider that an option) the onus is on those with the intelligence to see things as they really are... to openly, honestly and pro-actively voice themselves. Now, where did I put those dice?
Returning to Job's other oft-cited comment of 'let's make a dent in the universe'... isn't that the deal with Transforming?
Posted by: gulliver | June 28, 2006 at 08:31