"For more than 20 years," (this is me quoting me), "I've been collecting and creating
valuable & useful how-to knowledge & success resources for direct sellers and network
marketers." Collected another one. (So good when you don't have to make it yourself.) This from kindred spirit of both GET RICH SLOW and Speaking & Listening, Jim Britt.
I
won't pull that stupid marketers pet trick saying "My friend," because
he's not— yet. I've met Jim and have known about him for years starting
back when we were both involved with Cell Tech (remember them?). But
after a couple of eLetters such as this one you're about to read, and a
dig into his web site, I'm now actively chasing him for a MasterMind
Session and the ability to write "my friend" in the future and mean it.
I
REALLY like Jim's stuff. And... I would, of course. He's urges direct
sellers & network marketers to ask questions and listen (another
"really"). He's all about Shipping & Receiving (Relationshipping,
Friendshipping, Partnershipping and Leadershipping). And he is, as
said, a card-carrying member of the GET RICH SLOW Club.
Hence,
the following to feed your educational hungers. But what if you're NOT
hungry to learn? Good luck in this business (and this life.)
Asking the right questions gets the right answers
By Jim Britt
______________________________
Asking the right questions I would refer to as "The art of networking."
When
you ask your prospect questions... questions that make them think and
feel, the answers you receive will be the signs that will carry you to
your first destination. And what is your first destination with a
prospect? Well it comes in three parts?
1. Do they have a problem?
2. If they do, do they have a desire to solve it?
3. Can you help them solve their problem?
That's
the first thing you want to discover. That's your first destination. In
other words, instead of focusing on making the sale, or recruiting the
person...
Focus on whether there's a sale to be made or a worthy prospect to sponsor in the first place.
When you truly listen to your prospect the correct approach will materialize to you.
For
example, if you hear a single mom saying that she is stressed out
because she has to leave her children everyday and therefore can't give
them the quality time they need... of course an obvious feature for
joining your company would be that she could work from home. However,
before offering her the opportunity, build some history.
The biggest mistake people make in network marketing is they get in a hurry.
Take some time to get to know her.
Here's what I mean:
- Ask what her present work is.
- Ask if she likes her job.
- Ask if she has to commute to work everyday.
- Ask if she feels she's getting paid what she's worth.
- Ask her what an ideal job would be to her.
- Ask if she would like to spend more time with the family.
- If she says that she would like to work from home then ask her what she would like to do.
The
answers to your questions will help her to further discover and to
reinforce her real desire to work from home. Remember, she will always
have the answers to what she wants, but she will probably not have a
solution.
That's your job once you have arrived at your first destination, and that is to established a need.
Questions
will encourage them to talk and will give you information. It helps you
to uncover problems... to discover if there is a real need. Questions
help you to understand their priorities... what's important to them?
You might say that questions help you to diagnose.
How would you
feel if you walked into your doctor's office and your doctor never
asked you what was bothering you... he just said "hey, you look sick
and here's a couple prescriptions... call me in a month." How would you
respond?
Questions also help you to establish your own
credibility with your prospect, which should be to help them find a
solution to their problem. But, just like with the doctor, you have to
first discover their problem.
Questions make your prospect feel that you want to play a key role in helping them to find a solution.
Questions
help you to paint the right picture in the mind of your prospect.
Pictures that are benefit oriented. You get to formulate the picture
yourself by asking the questions and listening to their response, but
more importantly, your prospect gets to see it in their mind and to
discover they have a need.
Questions will help you to "break the
ice." By asking a simple question like, "how are you today?" You can
get a response or an opening that can lead to the next question, and
the next, and to the process of discovery on your part and theirs.
Questions
allow you to "plant" your own ideas at the appropriate time. "What if
you took this approach? What if you started your own business working
from home? Have you ever thought of that?"
Questions let you
handle their concerns in the form of an answer during the course of the
conversation instead of as an objection that needs to be overcome.
Questions
put you in control, not for manipulation purposes, but for the purpose
of keeping the conversation on track and discovering their need and if
you have a solution.
Use the power of asking questions instead of telling people what you know or making statements.
Learning to ask questions is your most powerful tool in network marketing.
If
you try to "feed" people solutions before asking questions and arriving
at your first destination, "Do they have a need," you may become the
one that owns the problem... and the solution, which will take you
nowhere fast.
If you tell someone that your business opportunity
will provide them with financial freedom the conversation will probably
stop there, because you haven't yet established a need.
On the
other hand, if you ask them if financial freedom is important to them
you can start a conversation that leads to other questions that will
establish whether they have a need or not.
The key to mastering
the art of network marketing is to master the art of asking
questions... and listening... in order to arrive at your first
destination... and that is...
Do they have a need that you can fill?
And Jim then gave this assignment for the week:
This
week make a commitment to meet at least five new people with the
intention of just getting to know them. Don't try to recruit or sell
them a product. Just get to know them and see if you can arrive at your
first destination... do they have a problem that needs solving and do
they want to solve it?
______________________________
Good stuff. No, clearly much more & better than that. Mr. Britt is not simply on the GET RICH SLOW bandwagon... he's leading the parade.
Learn more about Jim Britt
(click the link) and his offerings, and take a "sincerious" consider of
getting his new book. I haven't read it yet. I'm simply stalling for
one of those from one author to another, "Send me a signed copy" deals.
Let me know what you think & feel & value most about this piece.
Thanks.
I appreciate you.
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